old navy: todd oldham please save us.
Old Navy has hired Todd Oldham in an attempt to turn things around for the chain. They're hoping that Todd will sprinkle his design magic on the chain, and make them cool to the 20-something crowd.
I don't know that Old Navy can ever be the cool place for people in their 20's. Not unless they rid themselves of their product pricing policy. Cool and cheap are two things that usually don't go together for youth audiences. One or the other - but not both.
Oh - and, how about you start with the website? Could that be any uglier or less engaging? I think the Sears site is actually cooler.
Labels: fashion, retail, youthmarketing
posted by darryl ohrt @ 7:43 AM
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