naughty girls in prison make for sweet advertising

So, Axe just launched their new campaign. How could we not post about naughty girls in prison? There's a mocumentary, and teaser spots. And there's a great PR guy, a mustache, and plenty of naughty prison girls.

Work from Bartle Bogle Hegarty, which is always fun to say outloud. Say it with an accent, and it's even more fun.