mmmm. i smell chocolate.

The real estate industry is now using smell technology to help sell homes. Baking brownies for an open house is an old trick - but now the Toll Brothers are utilizing smell technology. Technology originally developed for military (?) and theme park rides to sell luxury condos. And why not? Retail is up next...

1 comment:

Anonymous said...

Retail is now ... ScentAir has actually been putting these units in retail environments for a while now.

Personally, fake chocolate odor is not going to make or break the deal ... especially if hundreds of thousands of dollars are involved.

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