a lesson for every consumer promotion

Church of the Customer posts the photo above, and asks "what's wrong?" (And the answer isn't the grey sky, or a lack of a healthy crowd.)

There's a lesson here for every branding person who's ever produced a consumer promotion.

Think about how consumers save, share and remember. If I was attending this event, how would I likely remember it? How would I share it with my buddy across the country? My cell phone camera, of course.

And so, here's what's wrong: There's nothing to tell you that this festival is in Austin, Texas. Nothing about the band name. No url to visit. Someone enjoying this experience snapped a cell phone photo to share with friends - and opportunities were lost.

What about your next promotion? Or billboard? Or event? Can users gain anything from a cell phone pic that's been posted to Facebook?

Awesome advice.

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