welcome to camp okutta. grenade throwing lessons at 3pm.

To raise awareness about the hundreds of thousands of kids that are training for, fighting and dying in wars across the globe, War Child Canada created Camp Okutta.

This probono piece immediately puts things into perspective for an audience that might easily be removed from the reality of these horrors. Watch the land mine video and you'll see what I mean.

Really, really nice work. From Adrants.

1 comment:

Anonymous said...

The organization also printed some posters and posted them in urban centers... Yesterday, dozens of parents were seen ripping the down thinking the camp was real. Now that's an effective campaign!

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