the traditional marketing funnel is dead.
All hail the new marketing funnel. Wow. In a new Forrester report, Brian Haven points out that the traditional marketing funnel is dead. That reach and frequency are crap, and that the new metric that matters is engagement. Nice.
Put that graphic in your PowerPoint deck, and watch the CEO poop in his pants. Or give you a promotion.
Labels: adindustry, social media, trends
posted by darryl ohrt @ 7:12 AM
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