brandflakesforbreakfast: this is not the way to be an ipod killer.

Wednesday, August 29, 2007
this is not the way to be an ipod killer.

Yikes. German company TrekStor named one of its new MP3 players i.beat blaxx. They've since realized their mistake, and changed the name to blaxx. Umm, yeah.

Labels: branding

posted by darryl ohrt @ 7:40 AM 1 comments

1 Comments:

At 2:45 PM, hal said...: of course, if they were pursuing niche markets... say, i don't know... the Klu Klux Klan or the Aryan Brotherhood, then this might just be genius!

what morons! then again, it is a German firm. hmm...?

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