new sony bravia spot in production. follow the action in twitter

Some of the most talked about spots in all of the blogoverse, are the Sony BRAVIA spots. And they're up to it again.

This time, they're shooting in New York. And using Play-doh. And Twittering about the experience. Want to know what it's like to be on set during the shoot? Ruth Speakman will be Twittering throughout the filming.

Excellent use of Twitter, to build interest and anticipation about a production. And proof that promotion begins well before the cameras start rolling.