This Blog Sits at the...posts a really smart essay on how the term "Marketing" may be ready for retirement. Grant points out that if "marketing" were a brand, we would have redesigned and relaunched it a long time ago," but at the same time, killing the term may be like taking the head off of a statue.
Grant explains that the term "marketing" doesn't really encompass current business solutions; comes saddled with negative brand baggage; and it's no longer cool. Time to die? Interesting discussion.