how to compete with the iphone

Saw this on BoingBoing yesterday, and thought it was a smart strategy. Don't get me wrong - I still believe in the power and magic of the almighty iPhone - I just think that a lot of competitors lost their vision for marketing when the iPhone arrived. Rather than play on their own product/service strengths, they tried to attack with half-hearted truths.

HP is being smart, with their iPaq. They've realized that the iPhone (for now) doesn't record audio. (or video.) And they've sponsored an audio blog post on one of the most famous blogs in all of the land. That's an excellent way to demo your product's unique features, AND get a product endorsement. Nice marketing.

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