hello, lloyd.
Soooo wish that I was on this project. Or invited to this party.
Stella's agency recreated the bar scene from the Shining, complete with Lloyd, pictured above. They invited people into the bar, in conjunction with Stella Screen's airing of the film. The promotion is meant to tie to Stella's global brand strategy "fanatical about film".
Lucky attendees also got a key code to enter Stella's Gold Room. Nice.
Labels: beverage, film, streetteams
posted by darryl ohrt @ 7:18 AM
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