does your brand extend to your out of office message?

Does your brand extend this far?

Duct Tape Marketing points to a clever away message from a person who clearly gets it. His 'away on vacation' email message ties perfectly to his brand. And entertains recipients in the process.

Every point at which you communicate with anyone is a potential extension of your brand. Including your away message, your voice mail message, and your IM. Does your brand extend that far? It could.