diet coke is 99% water. "that's our campaign."

Steven Levitt writes a good piece on the social dynamics that have brought us to a place where advertising Diet Coke as 99% water is an acceptable ad strategy.

Now, if we could prove that gummy bears are made of 99% fruit, I'd be all set.


Anonymous said...

That is awesome. I'm speechless. 99% water, I'm going to use that on my dentist the next time he gives me the "I don't care if it's diet soda, it's still going to rot your teeth" routine. Doctors, what do THEY know anyway?

Anonymous said...

I believe the same 99% water claim can also be accurately made for, ahem, urine, which demonstrates that the majority ingredient - however distracting - may not be the important ingredient.

darryl ohrt said...

Damn. Next, you're going to tell me that we can't drink gasoline either.

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