...and the sky rained coffee.

This is from the dream of a few Plaid employees, I'm sure. Wake up, and it's raining coffee. Coffees of Hawaii just "airdropped" a bunch of coffee with parachutes to busy neighborhoods and tourist spots, to promote their new coffee home delivery service.

Sweet idea. But where's the video? When Microsoft did this a year ago, they issued a video "documenting" the effort. I still like the concept, as a great way to create buzz within a local community.

And, if they needed to REALLY drop these from a plane, they could have called on Rob and Ryan from our agency. Rob and Ryan have experience with this sort of thing. Although I'm pretty sure their instructors wouldn't have allowed for a load of coffee and parachutes on board. But it never hurts to ask.

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