simpsons kwik-E-Mart even better than expected.

We posted previously about the deal 7-11 made with the Simpsons Movie. Well, now it's live, and the agency that put this together deserves a twelve-pack of Duff beer.

This was taken soooo far past window dressing. You can see they had a ton of fun, and a client that let them go the extra mile to make this entertainment. And it seems to be working. I've heard there's lines to get into the seven stores that have been Kwikee'd.

Adland has an excellent wrap-up of the whole deal. Be sure to check out the awesome Flickr photo gallery of one of the stores.

Mmmmm. Donuts.

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