pay your postage with advertising
Adland points to a new advertising vehicle. Envelopes.
Looking past the fact that we use envelopes less and less, this is a pretty cool idea. Advertising supported envelopes. They pay the postage. You use the envelopes with ads on them. Especially good idea for pop culture brands. Who doesn't want a Harry Potter envelope?
Only one downside - they want users to accept email ads, too. Seems unnecessary. Sell the envelopes, not the spam.
Doesn't look like it's live yet - but I'm sure that we can all look forward to Burger King envelopes in our future.
Labels: adindustry, design directmarketing
posted by darryl ohrt @ 6:07 AM
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