Sarah Logie and Connor Dickie, have developed a technology called Kameraflage, that works by using colors that are invisible to the human eye, but easily picked up by the cameras' silicon chips.
What a sweet idea for street teams. Think magic t-shirts. "Take my picture and get a secret." Imagine street teams that prompt users to take pictures of them, so that they can see a special url, and win a free sample/prize. A cool tool to build excitement, but also gets your brand 'saved' on the user's digital camera - so they can share with their friends, visit your site while at home, etc. From Gizmodo.
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