japanese publishers outlaw teenagers talking about their product
The latest Japanese girlie trend: sending cell phone snapshots of magazine spreads to their friends, to show cool fashions and haircuts.
Instead of seeing this as buzz or credibility building, publishers have moved to outlaw the practice. Sending Japanese school girls to jail?
"What are you in for?"
"Snapping a cell phone pic of Glamour."
Labels: mobile, trends, youthmarketing
posted by darryl ohrt @ 7:29 AM
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