brandflakesforbreakfast: introducing bougie. the fake web 2.0 site you can't do without.

Thursday, July 05, 2007

introducing bougie. the fake web 2.0 site you can't do without.

David Armano tried an interesting trick last week. There's been a lot of discussion about how fast users are attracted to and adopting new technologies - especially related to web 2.0/social media tools.

So David invented Bougie. I first read about it through his Twitter stream, and thought to myself "wow. what a busy week to launch another web 2.0 tool." Anyone that sent him a message asking for an invite to the beta test of the site was let in on the fact that it's a prank, and asked to play along. And so, a viral launch was spread. David says that he definitely saw the spark to a real, viral launch. Interesting prank!

(I made the logo above, using Web 2.0 logo maker. Bougie does not indeed exist, in any way, shape or form.)

Labels: technology, viral, web2.0

posted by darryl ohrt @ 7:41 AM 2 comments

2 Comments:

At 10:01 AM, David Armano said...: Drat! I should have used the Web 2.0 logo maker to save some time. I made my own...

http://darmano.typepad.com/logic_emotion/2007/07/bougie-man.html

BTW, I have you added as a friend on Twitter. if not, what's your ID?
At 10:07 PM, darryl ohrt said...: Thanks David! We are indeed Twitter friends. Anyone else looking for David's feed, it's here: http://twitter.com/Armano