I heart nike+
and now I love it a little bit more.
Received a personal invitation recently to run in a sold out half marathon for women in San Francisco. There are cool prizes just for finishing. Money goes to charity. And I don't even have go to California.
Instead, I'll log 13.1 miles wherever I want, at any time on Oct 21, with my nike+ ipod nah-no. (which is how the cool people pronounce it) Mizuno wearer that I am, I'm even thinking about buying my first pair of nikes.
How cool is a virtual half marathon, run by thousands of women all over the country on the same day. And that they spotted me as a woman who logs long distances in my account, who might be up for a half. And the Leukemia & Lymphoma Society is benefiting too. Everybody wins.
Labels: marketing, sports marketing
posted by Giuli @ 9:24 PM
2 comments
2 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
Brilliant thinking from Nike. Despite frequent public opinion-shifts around their brand, they do seem to consistently stay top of mind and occasionally they just get it -right-.
I'm having a relationship with the woman on my nike+. She's comforting, supportive, with me every morning. She sees me at my most vulnerable and still comes back, even when I disappoint her.
I love her. And true love lasts forever.