how ikea thinks of silly names for their products

I've been looking all over the interweb for a link to the new Ikea summer sale spot - and found something even more important. The secret to how Ikea gets the funny names for all of their products.

It's not a tank full of monkeys dancing on keyboards. Turns out there's a thought process behind it. Hmm. People should start naming their kids with names like Heimdal.

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