Wednesday, July 25, 2007
harry potter: the box

How cool is it that Amazon printed a special box just for shipping Harry 7?! I was already thrilled to be receiving my book just as promised on release day. And then upon receipt, there's an extra surprise greeting on the box to make me smile and feel happy that I chose Amazon.

Labels: branding, design directmarketing, pop culture

posted by Giuli @ 6:36 AM   2 comments

2 Comments:

At 7:39 AM,  darryl ohrt said...

Great post, Giuli! Are you upset that Harry was permanently disfigured in a farm equipment accident in Chapter 12?

Did you get to Chapter 12?  

At 11:34 AM,  Sarah Wurrey said...

Ah, so that's what my Harry Potter box would have looked like...had it ever arrived! Luckily, Amazon has been quite good about the refunds. I just can't believe I remained housebound all day when I could have just gone to any old Target (as I eventually did) and picked up a copy hassle-free! :)  

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