ecommerce meets myspace
Skate shoe maker Lakai Limited's commerce page looks just like a MySpace page. While some are definitely annoyed by everything MySpace, I think this is a pretty cool idea. Keep in mind that as a skate culture brand, Lakai will need to continually reinvent themselves online, so it's not like this design concept needs to live for five years.
The other thing to consider is that the nostalgia curve shortens dramatically with youth culture. A 20 year old skater who gave up on MySpace three years ago, will look at this design as funny or "nostalgic." Yet familiar. Something to consider for youth marketing brands.
I would have made profile pages for each of the sponsored riders too, but otherwise love this concept. Thanks Casey!
Labels: creativeinspiration, design, myspace, retail, sports marketing, youthmarketing
posted by darryl ohrt @ 6:58 AM
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