behind the sign at the new york times
Pentagram has a typically brilliant case study on what's behind the design and production of the New York Times signage, at their new world headquarters building.
Their challenge: how do you add a block-long, 15-foot-tall blackletter logo to the front of a minimalist building without obstructing the view of the Times staffers working inside?
The answer is a sign made from almost 1000 individual pieces.
Labels: architecture, newyork, outdoor, typography
posted by darryl ohrt @ 7:23 AM
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