behind the sign at the new york times

Pentagram has a typically brilliant case study on what's behind the design and production of the New York Times signage, at their new world headquarters building.

Their challenge: how do you add a block-long, 15-foot-tall blackletter logo to the front of a minimalist building without obstructing the view of the Times staffers working inside?

The answer is a sign made from almost 1000 individual pieces.