video even more important now than in the 80's
Video is more important now than it's been in a long, long time. I know we've seen a very healthy uptick in the amount of video work at our shop, as more and more clients incorporate it into the interactive work we're producing.
JCrew features a really nice video intro on their current site. Excellent brand and style positioning. There's some interesting discussion points going on over at the Organic blog about whether or not the video gets in the way of the shopping experience. And what other opportunities video could bring to the table.
I believe it adds to the experience - and is a good indication of how interactive shopping spaces are evolving. Used to be, that the interactive version of a store was all about convenience, and the bricks and mortar was about the experience. That's changing - and leaving opportunities for some spectacular experiences online. And, as Organic points out, this will only evolve further, and deeper into the interactive experience. Fun times ahead for all.
Labels: branding, design, fashion, pop culture, trends, webdev
posted by darryl ohrt @ 7:21 AM
0 comments
0 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
