truemors creative pays attention to audience

It's not often that banner ads are designed with context in mind. On Guy Kawasaki's latest internet venture, Truemors, there's a set of banners on the right hand side designed specifically for the Truemors audience. Similar to the Truemors posts, each banner starts out with "Did you know..." followed by a quick product claim.

This is great work - either driven by the Truemors crew, or an on the ball agency who actually considered where their ads were being placed - prior to breaking out the creative. Nice work.

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