this week at Plaid:

Here's what happened this week at the world's most Plaid design and branding firm:

FOUR WEEKS until Plaid hits the road for Brand Aid 2007. Rob designed the tour dashboard (pictured above), which will eventually live at PlaidNation, the official tour website. We'll have a live webcam, GPS map tracking, plus Twitter, blog and Flickr feeds. Basically, it will be as if you were on tour with us. Justus designed the blog, which should launch on Monday. The full site will launch just prior to the tour kickoff, on July 16.

This was Rob's first full week at Plaid. It feels like he's been here all along. We're psyched (and lucky) to have him on board.

It was a week packed full of meetings for me. Brooklyn, Westport, and at the Plaid world headquarters. And conference calls. How would we survive without conference calls?

Giuli and Brian have been in full tour planning mode. Routes have been finalized, the technology plan for the van has been devised, and we've identified potential clients that the Plaid van can visit.

David, Justus, "new" Rob, Matt and "old" Rob have been lighting their macs on fire with some awesome work, and crazy deadlines.

We've all been working really, really hard, with very little time for play. We have some plans to change that (for a day at least), next week.

Have a plaidriffic weekend!