stuff you already knew about teens
but that someone needed to do a marketing research study to confirm:
46% say they are loyal to brands they like.
29% say having cool brands makes me feel cool. (what percent felt that question made them feel shallow, and didn't answer honestly?)
19% would abandon a brand out of boredom.
44% said that music most defines them.
Need more for your PowerPoint deck? Get details at Marketing Charts, the article about the report on BrandWeek, or visit the N, who paid for the study. Found on MarketingVOX.
Labels: marketing, pop culture, youthmarketing
posted by darryl ohrt @ 7:14 AM
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