I'm sure this has been live for a while now, but Rob in our office (old Rob, not new Rob) just stumbled across the Stride Gum site. It's really well done.
The perfect balance of time-wasting games, gather my info contests, new product information, branding, and yet it completely stays true to the creative of the offline campaign. Design is fun and engaging - but totally flexible for change, as the campaign gets updated. Nice job.
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