The Viral Factory and Cake just launched a campaign for Motorola featuring the Wirebreakers - a fictional dance crew put together to promote Motorola's wireless headphones.
I laughed at the tip toe through the driving range. It may be just funny enough to prompt user generated versions, which would make the campaign an awesome success. I like the idea of public unsuspecting dance offs. Or krump offs. The world needs more of those. (Am I allowed to say krump? Because it feels silly.)
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