Ogilvy Interactive launched a site for client Pfizer, in celebration of World No Tobacco Day, that lets users send a smoker's cough to their friends. You can customize the cough, length of cough, even choose who delivers the cough to your friend's cell phone. (You also have to speak French or Flemish.)
I only wish they had a version where you could send a cough in the voice of Suzyn Waldman at a Yankees game.
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