plaid not the only summer tour

Because we're an agency, we of course believe that the sun orbits around our very being, and that everything we do is original and filled with awesomeness. So naturally, as we're about to embark on the Plaid BrandAid 2007 Summer Tour, we believe that it's the only tour in all of the land.

Turns out other people are hitting the highways too. Just got an email from Jay, who's about to tour the country with a ton of fat. Really. It's one part of their overall campaign "to inspire, motivate and educate men, women, young adults, teens, children and families about the latest and greatest tips, tricks, tools and "thinking" for weight loss, exercise and wellness."

Like Plaid, MyPetFat is also looking for tour sponsors. Although I'd be willing to guess that their burrito and Slurpee budget isn't as big as ours.

Regardless, looks like there's going to be a lot of fun on the roads this summer!

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