Brand Flakes for Breakfast
Monday, June 18, 2007

the long tail is getting fatter



This is a wonderous and interesting trend. The Long Tail (c'mon - read it - your career counts on it.) is getting fatter.

When Twitter blew up a few months after South by Southwest, it became evident that people are attracted to and adopting new tools faster than ever before. Apple's Safari browser for PC's is over a million users, and it's only been out a week.

Duncan Riley points out the significance of this trend, which is important news (and huge opportunity) for everyone in our industry. Great things are possible. Let's go.

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posted by darryl ohrt @ 7:32 AM   2 comments

2 Comments:

At 6:00 PM, Blogger Andrea said...

I think you're right - people are willing to try things, but I don't know if they necessarily adopt them. I signed up for Twitter just to see what all the fuss was about and haven't touched my account since because to me it's a complete waste of time.

 
At 7:41 AM, Blogger darryl ohrt said...

Actually, Andrea - give Twitter another chance. I thought the same thing on first experience...who cares about posts like "eating lunch with my best friend Zach"??

But then I discovered some of the feeds (like Techmeme) and "thought leaders" or internet stars - and I'm hooked.

Getting my tech news as it happens. Like having an AP news machine on a tab in my browser. (For those of you old enough to remember AP news machines)

 

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