levis launches mobile phone. will anyone notice?



Great timing. Let's launch something totally out of category during the same period that the Jesus Phone will be hitting the streets.

"In tune with its young consumers, the Levis brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories." Right. In tune.

This is not the Prada phone. This is the Levis phone. It comes with a chain. (Although, I have to admit, I wish the iPhone was going to be steel.)

I'd love to know how things like this get approved. I'd also love to spend half of the development budget for this failure of a phone on branding. To sell jeans.

1 comment:

emily said...

Ahh yes the Jesus phone. I certainly hope there is a widget on that thing that is going to turn water into wine.

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