it's ok to be cool, if you're b2b, too.

Burst Labs, a production house that licenses stock music for production purposes, just launched a killer, fun, well-designed site. Their audience isn't consumers. It's producers.

They not only thought about design (stellar job), but about the selection process that their clients go through. The way in which producers are thinking of and looking for music.

I know when we're exploring stock music for our work, we have a sound in mind. Or a genre. Or a feeling. That's exactly how Burst has organized their new site - using link clouds, awesome design and great interactivity that's useful to the product selection process.

This is not Flash for "wow" effect - but interactivity for productivity. Sweet. We'll be visiting Burst for our next production.

How can your product selection process be better designed for your customers? From NotCot.

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