A stunning campaign for Childline - crossing media and audiences. The campaign includes two websites, one for adults - for awareness and fundraising purposes; and one for kids for educational purposes. There's also a video/tv campaign and print work (above), all freakishly effective.
This is one of the most comprehensive media campaigns I've seen for a non-profit. Outstanding strategy that targets multiple audiences across every conceivable media, and a publicity drive. Well done.
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