impressive campaign that you wish didn't have to exist
A stunning campaign for Childline - crossing media and audiences. The campaign includes two websites, one for adults - for awareness and fundraising purposes; and one for kids for educational purposes. There's also a video/tv campaign and print work (above), all freakishly effective.
This is one of the most comprehensive media campaigns I've seen for a non-profit. Outstanding strategy that targets multiple audiences across every conceivable media, and a publicity drive. Well done.
Labels: nonprofit, youthmarketing
posted by darryl ohrt @ 7:33 AM
0 comments
0 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
