glow in the dark advertising
A great ad for the National Resources Defense Council . The image on the left is the ad in the daytime, the image on the right shows the glow in the dark version, when you turn off the lights.
These would make really cool light switch plates - and could be given away, or placed strategically, guerilla style. Or even as punch outs, in the magazine.
Labels: ads, design, nonprofit
posted by darryl ohrt @ 7:09 AM
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