die hard blows things up in sweden
To promote the opening of Die Hard 4 in Sweden, they blew up some vans, and then strategically placed them with appropriate graphics in high traffic areas. Oh yeah, and they added a giant countdown clock, too. Can you imagine if they tried this in Boston?
The vans were safely exploded off site - and they let the press and some contest winners push the button. Sweet. See more yummy explodee pics over at Adland.
posted by darryl ohrt @ 7:31 AM
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