I wouldn't mind having our agency in a clothing store - because you could work, and shop for cool clothes. But a Montreal agency opened up shop in a streetwear store for a different reason - to stay in touch with the kids who shop there.
Hubert Sacy, senior partner of Bleu Blanc Rouge said it best:
"My job is to reach the right people with a legitimate message, ... you can do all the focus groups in the world," but nothing beats "some kid looking over your shoulder and saying 'that's crap.' "
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