unethical outdoor placement

Woops. How not to do outdoor placement. Audi tells the city they're going to make a film. They get film permits, and begin placing "props" around the city. Only there's no film. The "props" are apparently just illegal outdoor ads.

There are brands that can pull off illegal guerilla tactics. (Obey comes to mind) And there are brands that should take the responsible route. Audi belongs in the responsible category.

1 comment:

Anonymous said...

they should focus on making more reliable cars!

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