the internet is popular. marketers will spend money.
Ummm, duh. But just in case you needed a bunch of numbers for a PowerPoint deck to convince your boss to spend even more money on an interactive campaign, here's a link to PROMO’s annual Interactive Marketer Trends Study.
The short story: "Some 49% of marketers expect their online spending to grow this year with dollars flowing to e-mail marketing (55.5%), banner ads (37.6%) and e-mail newsletters (44.9%) among other tactics," and "65% are developing their own online campaigns as part of a larger promotional strategy."
Bring it.
Labels: adindustry, marketing, trends
posted by darryl ohrt @ 7:48 AM
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