how to set your company back ten years
I'm a new MINI owner, and in love with the brand, so far. I was stoked to get the business cards of each department at the dealership upon getting the car. "Should I need anything, I could just reach out to them directly." Approaching my first service, I shot an email to the service manager for an appointment, and a question about some new roof graphics I'd like to get (above.)
Here's the response I received:
Hi Darryl,
We do not sell aftermarket roof graphics, nor can we
install them. Please CALL to make service
appointments, since we only check email a couple times
a week.
Thanks,
George
Ummm.....only check email a couple of times a week? What can you do with email then? Why is your email address on your business card? I like that he put the "CALL" in caps, to emphasize what a ridiculous request I've made. To expect someone to actually USE an email address that they put on their business card.
If you don't use it, don't promote it. Total disconnect with everything else MINI. :(
Labels: branding, marketing, workplace
posted by darryl ohrt @ 6:59 AM
1 comments
1 Comments:
| Darryl Ohrt |
| David Plain |
| Justus Johnson |
| Rob Biddiscombe |
| Matt Hunsberger |
| Steph Fuda |
| RJ Fenn |
| Sara Champion |
| ATOM Site Feed |
Is George a BMW service manager? That would explain everything...