Yesterday, Facebook announced that they've opened up their platform to developers. They've become open source.
They're already an important tool to brand marketers. Their audience is growing at a rate of 3% per week, which is 100,000 new users per day. Their fastest growing demographic is the 25 and up age group. 50% of their registered users come back to the site every day. Those are important numbers.
This audience will continue to grow exponentially as developers use the API to produce new, fun, and engaging tools for users to interact with. Expect lots in the near future. And add more $$ to your marketing budget now. ;)
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