young hipsters like simplicity
A research firm asked 100 "most forward trendsetter panelists" in New York City, Los Angeles, San Francisco and Miami, which companies they most respected, and why. Then, they compiled a list. So here's the top 15 brands that urban hipsters aged 21 - 27 love:
Apple
Trader Joe's
Jet Blue
In-N-Out Burger
Ben & Jerry's
Whole Foods
Adidas
American Apparel
Target
H & M clothing stores
Levi's
Volkswagen
Converse
Vitamin Water
Red Stripe Jamaican beer
Analyst Holly Brickley says the winning brands "are known for keeping things as stripped-down and unadorned as possible - not just in terms of the product's visual appearance but also in the way they organize their offerings." Yep. And I have to admit, that Red Stripe is looking mighty tasty.
Labels: beverage, branding, design, marketing, package design, productdesign, trends, youthmarketing, yummyfood
posted by darryl ohrt @ 7:36 AM
3 comments
3 Comments:
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Though, I highly agree with the H&M, Trader Joe's and In-N-Out picks.
Fast Food Maven
http://blog.myspace.com/fastfoodmaven
Apple has always been classy and simple. Let the products speak for themselves. You don't need a fancy logo when your products, whatever they may be, grab the eye.
The only one that confuses me is the Target thing. Sure, their logo is simple, but they've done so much adorning in other places that it seems like an odd fit in this survey. Their logo is simple, but nothing else about them really is. Just look at their commercials. Very nicely done stuff, but simple isn't really a word I would use to describe them.