Brand Flakes for Breakfast
Monday, April 23, 2007

uniqlo limited edition retail



My favorite store in the world, Uniqlo, is testing a new retail concept in their Harajuku store. They're selling limited edition t-shirts, packaged in plastic tubes.

The shirts are stocked through a system that apparently resembles vending machines. I love that you can buy a t-shirt at a worldwide clothing chain, and still not have to worry about running into some dork at Burger King with the same shirt. Not that I spend much time at Burger King, or anything. I'm just saying. It could happen.

And the promotional site is completely expected Uniqlo cool.

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