this week at via/plaid

Here's what happened this week at the world's most 'wishing it was sunny' design and branding firm:

Wow. What a week.

Loads and loads of new business. And then some more. Totally awesome.

We just started working with the Westport Country Playhouse - and will be rocking the theater industry upside down. There's a really rich history here - many people know of the Paul Newman/Joanne Woodward factor, but the playhouse actually dates back to 1930, and their stage has been graced by the likes of Liza Minelli, Kitty Carlisle, Henry Fonda, Eva Gabor, and Jane Fonda.

We also just received approval on a couple of internet projects for a Connecticut hospital. One of the first is a site for bariatrics. That surgery that helps obese people lose weight. We're stoked about this - it's a classic opportunity to connect with real humans and make a difference in their lives. Not often that we get to do that, in the design and branding world.

We won five Ad Club awards! I'm pretty sure that's the most we've ever won at any one show. Pretty stoked.

The rebranding of our agency to Plaid is in full swing. We've pretty much selected a logo, designed the new concept for the website, and involved the community in the process. You can read the play by play at our re-branding blog, ThinkPlaid.

I'm on vacation next week!! Some exciting and super smart bloggers will be filling my shoes while I'm away.

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