Brand Flakes for Breakfast
Friday, April 06, 2007

this week at via/plaid



Here's what happened this week at the world's most tartan design and branding firm:

We sent an email blast to our clients and friends, announcing the fact that our agency will be changing its name, and rebranding as Plaid. Lots of fun and excitement.

We just noticed that Brand Flakes turned two years old last month. We forgot about it. We didn't even have cake! Meanwhile, I have a new post over at the SmartBiz blog about the importance of working with a pro, for everything web 2.0.

An article featuring some of our music industry work was featured in OMMA magazine (membership required). Look for the cover above, and you'll see screen shots for our Brooke Valentine and Janet Jackson projects. Cool stuff.

We've begun interviews for the design position that's open here. Awesome candidates, great portfolios, fun people. This is going to be hard.

Bill Green, from Make the Logo Bigger stopped by our offices to say hi, while traveling through CT. So cool to meet a favorite blogger in person. Because I've been reading his blog forever, it felt like we were already friends - but great to finally meet him in person. We should schedule a blogger blast somewhere in NYC for all of the regional bloggers. I'm tired of hearing about all of the midwestern creatives having fun get-togethers.

On the Plaid side of the fence, we announced a new partnership that will become PlaidTV, and allow us to produce film and TV quality work for the internet. And for the TV.

Nick pointed us to the House of Tartan, where you can make your own custom Plaid pattern, which is really cool.

We're in the midst of designing what will be our agency's new website and company identity, and blogging about all of the details at ThinkPlaid.

Geez, I think that's enough for a week. Have a great weekend/holiday everyone!

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