Wednesday, April 25, 2007
tech expo in second life: fun, problematic

Wired reports on a technology expo that took place this weekend, within Second Life. Perfect audience, excellent location.

While it appears there was lots of business done and many connections made, there's (still) the frustrations of Second Life's limitations - huge computing power required of users (which typically results in crashes); limited number of visitors to the expo (only 40 at a time); and of course, lag, lag, lag.

The good news: the show drew 6,270 visitors over the weekend. That's effective niche marketing.

Labels: marketing, secondlife, technology

posted by darryl ohrt @ 7:11 AM   1 comments

1 Comments:

At 12:58 PM,  *IPHQ* said...

Lag, lag, lag, yet people still fawn over Second Life like it's the Second Coming. I still don't get it. Sure, there's all this potential for it to be all these awesome things, but none of those things can ever be realized because the server structure stinks.

MySpace is rapidly vaporizing itself. I just wonder how much longer it's going to be before Second Life suffers the same fate.

I'm not trying to sound like a negative Nancy, but when there are much better options available for marketing (Virb, Twitter, etc.) or soon to be available (Sony's HOME), I don't get why people are so infatuated with and settle for Second Life.

I want Second Life's PR firm to work for me. Obviously whatever they are doing is working. Maybe they can help me sell some sand to folks who live in the desert.  

Post a Comment

<< Home

---