peroni beer's awesome outdoor
Saw this wonderful outdoor piece for Peroni, while in San Juan. On the first day, the space was outfitted just like an art gallery. Nothing but a lone Peroni, and a fridge. They even took the time to add nice signage to the outdoor of the retail space. By day two, they added a Ducati to the mix. This is an awesome campaign on so many levels:
1. Great positioning for Peroni. Associate the brand with other great Italian things.
2. It's outdoor advertising, but not obtrusive. And actually entertaining.
3. The piece helps local cityscapes. This is a retail space that I believe would otherwise be vacant. A landlord benefits, with short term rent revenue. A city benefits with the elimination of vacant retail. And of course, the brand gets wonderful placement in a busy, prominent neighborhood.
This could be a cool program that downtowns could offer to agencies. Coordinate with local landlords and vendors to handle the install - and fill Main Streets with entertaining installations. Put enough of them together, and they even become an attraction. Awesome.
posted by darryl ohrt @ 7:19 AM
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