nike second coming isn't really.

Geez, it's been a while since we've seen some really great, interactive work from Nike. In the old days, they were often first with cool Flash work.

They've just launched a new campaign, titled Second Coming, which for me, didn't do much. An online video mashup that, as a tool - has been done, and is no longer impressive. Would have been awesome if they brought something new to it, and made it unique.

If you're going to be brazen and title your campaign 'Second Coming," it had better deliver. So far, I'm not a believer.

1 comment:

*IPHQ* said...

Nike has done some pretty cool stuff over the past year.

The second one being my personal fav. Once you get the hang of what you're supposed to do, it's pretty sweet.

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